Analysis of Factors in the Use of Mobile Applications to Improve Services to Members of BMT UGT Nusantara

Abstract

The type of research used in this study is a qualitative method. This study aims to analyze the factors that influence members in the use of BMT UGT Nusantara mobile application services with qualitative discriftive methods. The results of the study state that there are factors that influence members in using the UGT Mobile application, namely easier to use than mobile banking in a number of banks, safer because it is easy to communicate and handle complaints, thereby cutting transportation costs, arising a sense of belonging because as a member automatically as a cooperative owner, according to the spirit of the cooperative, namely kinship. BMT UGT members are less than optimal in using the UGT Mobile application due to lack of knowledge about the UGT Mobile application. It is necessary to conduct surveys to members periodically as evaluation material to find out whether the services and facilities provided by KSPPS BMT UGT Sidogiri Nusantara are in accordance with member expectations.