Strategy for the Competitiveness Increase of Motif Ceramic Products in the Islamic Boarding School Areas Using the Quality Function Deployment Method

Abstract

Indonesia has the most significant number of Islamic boarding schools globally, namely around 39,043, in 2023. Islamic boarding schools are still institutions in several areas that are a reference, symbol, and source of pride for the surrounding community, including several supporting components of Islamic boarding school buildings. This research aims to develop patterned ceramic products as a competitive advantage based on consumer desires through product attributes. The method developed in this research is QFD (Quality Function Deployment), which is based on consumer voice and consideration of technical aspects to fulfill consumer desires. So, through the House of Quality (HoQ), it will be analyzed to produce product development proposals according to the weight and priority of product attributes considered necessary by customers. The results of this research show that the critical point for developing ceramic products for Islamic boarding school communities, according to consumers, is the "Traso" pattern, so that the trash products produced by PT. It is hoped that Granito Glass Surabaya will interest consumers and increasingly have a broader market.