Islamic Da’wa in the Digital Age: Leveraging Tiktok for Religious Engagement and Education

Dakwah Islam di Era Digital: Pemanfaatan TikTok untuk Keterlibatan dan Pendidikan Keagamaan

Abstract

In today’s fast-paced digital era, the landscape of Islamic da’wah is undergoing a profound transformation. Social media platforms especially TikTok are emerging as vibrant tools for sharing religious teachings in ways that are engaging, accessible, and relevant to younger audiences. This study delves into how TikTok supports Islamic education, focusing on audience participation, the ease of accessing content, and the influence of algorithmic promotion. Using qualitative methods such as interviews, observations, and surveys, it uncovers key patterns in engagement and identifies the challenges Islamic educators face in this space. While TikTok enables wider outreach and facilitates lively religious discourse, concerns remain over theological accuracy, content authenticity, and potential misinformation. To address this, educators are encouraged to adopt storytelling approaches, host interactive Q and A sessions, and collaborate with verified scholars to enhance both credibility and impact. By proposing a structured framework for meaningful social media-based da’wah, this research contributes to a growing body of work on digital religious outreach. Looking ahead, future studies should explore how TikTok-based da’wah influences long-term faith development, the retention of religious knowledge, and the dynamic interplay between spirituality and technology.