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Hakim, F.A., Masnita, Y., Kurniawati, K. and Diansyah, H. 2026. THE EFFECT OF MARKETING COMMUNICATION STRATEGY ON BRAND LOYALTY: THE MODERATING ROLE OF CUSTOMER BRAND ENGAGEMENT ON CUSTOMERS OF BANK PEREKONOMIAN RKYAT?. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE). 9, 2 (Jul. 2026), 16623-16634. DOI:https://doi.org/10.31538/iijse.v9i2.10257.