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Putra, I.P.K.A., Pratama, G.Y.A. and Heptariza, A. 2026. The Effect of Perceptions of User-Generated Content and Scarcity Marketing on Impulse Buying Behavior Toward Virtual Items Among Roblox Players in Denpasar. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE). 9, 2 (Oct. 2026), 14729-14741. DOI:https://doi.org/10.31538/iijse.v9i2.10947.