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Saputri, N.I., Rachmawati, E., Miftahuddin, M.A. and Nazah, N. 2026. The Effects of Brand Image, Product Quality, Price Perception, and Advertising on Purchase Decisions for Glad2glow Products on TikTok Shop Among Gen Z in Purwokerto. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE). 9, 2 (Oct. 2026), 14330-14346. DOI:https://doi.org/10.31538/iijse.v9i2.11121.