Hasan, N., Haridah, H., Bari, A. and Kunaifi, A. 2026. From Market Segmentation to Customer Loyalty: Strategic Targeting of Local Bottled Water Consumers in Rural Indonesia. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE). 9, 2 (Oct. 2026), 14417-14435. DOI:https://doi.org/10.31538/iijse.v9i2.11155.