[1]
V. H., C.G. and Sibarani, M. 2024. The Influence of User-Generated Content and Company-Generated Content as a Marketing Strategy on Customer Engagement (Case Study on PT Coca-Cola Indonesia Instagram Social Media). Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE). 7, 2 (Jul. 2024), 4902-4921. DOI:https://doi.org/10.31538/iijse.v7i3.5384.