[1]
Fera, A. and Praswati, A. 2025. The Influence of Celebrity Endorsers and Perceived Quality on Intention to Purchase Local Beauty Products: Mediation Analysis of Brand Loyalty and Moderation of Negative Publicity. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE). 8, 2 (Mar. 2025), 3100-3116. DOI:https://doi.org/10.31538/iijse.v8i2.6406.