Naenara, S. and Prabowo, B. 2025. Analysis of Marketing Mix Strategy in Increasing Sales Volume at Samata House Coffee Shop Surabaya. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE). 8, 3 (Sep. 2025), 11682-11694. DOI:https://doi.org/10.31538/iijse.v8i3.7101.