Rahmatillah, D. and Parsono, S. 2025. Promotional Communication Strategy of Air Bambu Habiburrahman in Increasing Brand Awareness on Instagram @Airbambu.id. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE). 8, 3 (Sep. 2025), 11900-11913. DOI:https://doi.org/10.31538/iijse.v8i3.7436.