Alveria, S. and Fadhilla, H. 2026. The Influence of Virtual Streamers on Consumer Purchase Intention in Shopee Live Streaming in the Fashion Segment. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE). 9, 1 (Jan. 2026), 1951-1969. DOI:https://doi.org/10.31538/iijse.v9i1.8576.