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Nabila, A., Mujanah, S. and Fianto, A.Y.A. 2026. The Effect of Advertising Content (Entertainment, Irritation, Informativeness) on Consumer Response and Purchase Intention in Tokopedia WhatsApp Broadcast Advertisements. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE). 9, 1 (Feb. 2026), 3061-3071. DOI:https://doi.org/10.31538/iijse.v9i1.8977.