Rahmayanti, R., & Setiawan, A. (2026). The Influence of Humor Content and Originality Content on Purchase Intention Through Hedonic Experience as a Mediating Variable. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 9(2), 13418-13430. https://doi.org/10.31538/iijse.v9i2.10224