Octavia, M., & Ikaningtyas, M. (2026). The Effect of Brand Image, Price, and Product Quality on Product Purchase Decisions at the Nescafé Booth in Surabaya. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 9(2), 14256-14267. https://doi.org/10.31538/iijse.v9i2.10463