Mendrofa, J., Simanjorang, E. F., & Elvina, E. (2023). Influence of Product Variation, Consuming Culture, and Reference Group on Consumer Behavior of Raja Kebab Products Rantauprapat. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 6(3), 2880-2892. https://doi.org/10.31538/iijse.v6i3.3887