Perdhana, R., & Heikal, J. (2024). Enhancing Customer Segmentation in Online Transportation Services: A Comprehensive Approach Using K-Means Clustering and RFM Model. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 7(2), 2849-2865. https://doi.org/10.31538/iijse.v7i2.4851