Yiki, N. S., & Imronudin, I. (2025). The Effect of YouTube Advertising and eWOM on Brand Awareness and Purchase Intention Among Millennial Consumers in Indonesia. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 8(2), 4882-4899. https://doi.org/10.31538/iijse.v8i2.6872