Pratiwi, V., Nugroho, R., Prabowo, B., & Kusumasari, I. R. (2025). The Influence of Brand Image, Brand Trust, and Brand Awareness on Purchase Intention: A Study on Generation Z Users by.U Provider in Surabaya. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 8(3), 11380-11390. https://doi.org/10.31538/iijse.v8i3.6901