Dwijayanti, I., & Kusumasari, I. (2025). The Role of K-Pop Brand Ambassadors in Consumer Purchase Decisions: a Study on Nabati Products and MYNE Community. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 9(1), 734-748. https://doi.org/10.31538/iijse.v9i1.8224