Aisyah, K., & Aminah, S. (2026). The Influence of Brand Image and Price Perception on Purchasing Decisions for Lux Bath Soap Product in Surabaya City. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 9(2), 11380-11389. https://doi.org/10.31538/iijse.v9i2.8389