Nurdinda, D., & Husnan, L. H. (2026). THE EFFECT OF CHANGES IN GENERATION Z PREFERENCES AND PRODUCT QUALITY ON CUSTOMER LOYALTY TO WESTERN FOODS IN MATARAM CITY, LOMBOK, INDONESIA. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 9(2), 10442-10453. https://doi.org/10.31538/iijse.v9i2.9640