RAMADANI, R.; ARUM KUSUMA, T. H.; DWIPUTRI, R.; HEIKAL, J. Identifying Customer Segmentation and Persona of Amazon Customer: An Approach Using K-Means Clustering. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), v. 7, n. 3, p. 8831-8843, 6 jul. 2025.