Dwijayanti, Isna, and Indah Kusumasari. 2025. “The Role of K-Pop Brand Ambassadors in Consumer Purchase Decisions: A Study on Nabati Products and MYNE Community”. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) 9 (1), 734-48. https://doi.org/10.31538/iijse.v9i1.8224.