Putra, I. P. K. A., Pratama, G. Y. A. and Heptariza, A. (2026) “The Effect of Perceptions of User-Generated Content and Scarcity Marketing on Impulse Buying Behavior Toward Virtual Items Among Roblox Players in Denpasar”, Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 9(2), pp. 14729-14741. doi: 10.31538/iijse.v9i2.10947.