Ramadani, R., Arum Kusuma, T. H., Dwiputri, R. and Heikal, J. (2025) “Identifying Customer Segmentation and Persona of Amazon Customer: An Approach Using K-Means Clustering”, Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 7(3), pp. 8831-8843. doi: 10.31538/iijse.v7i3.6176.