Maulana, M. and Setyawan, A. (2025) “Analysis of the Impact of Shopee’s Double Days Festival Online Shopping Promotion Strategy on User Participation Intention (Study on Millennial Generation Shopee E-Commerce Users)”, Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 8(2), pp. 2611-2631. doi: 10.31538/iijse.v8i2.6273.