Amelia, S. and Dermawan, R. (2025) “The Influence of Brand Awareness, Electronic Word of Mouth, and Brand Trust on Brand Preference for Richeese Factory Among Gen Z in Surabaya”, Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 8(3), pp. 12427-12439. doi: 10.31538/iijse.v8i3.7535.