Z. T. Arasid, A. Wulandari, and A. Mustikasari, “THE ROLE OF SOCIAL MEDIA CONTENT AND FEAR OF MISSING OUT (FOMO) IN SHAPING GENERATION Z PURCHASE DECISIONS ON TIKTOK: A STUDY OF CARUMBY GORPCORE FASHION BRAND”, IIJSE, vol. 9, no. 2, pp. 13397-13408, Jun. 2026.