[1]
I. P. K. A. Putra, G. Y. A. Pratama, and A. Heptariza, “The Effect of Perceptions of User-Generated Content and Scarcity Marketing on Impulse Buying Behavior Toward Virtual Items Among Roblox Players in Denpasar”, IIJSE, vol. 9, no. 2, pp. 14729-14741, Oct. 2026.