[1]
V. Pratiwi, R. Nugroho, B. Prabowo, and I. R. Kusumasari, “The Influence of Brand Image, Brand Trust, and Brand Awareness on Purchase Intention: A Study on Generation Z Users by.U Provider in Surabaya”, IIJSE, vol. 8, no. 3, pp. 11380-11390, Sep. 2025.