Clarinta, L., and B. Prabowo. “The Role of Product Placement, Celebrity Endorser, & Product Innovation in Brand Awareness Wall’s Popcornetto”. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), Vol. 8, no. 3, Dec. 2025, pp. 15390-04, doi:10.31538/iijse.v8i3.6548.