Ulinnuha, U., and I. Kusumasari. “THE INFLUENCE OF BRAND AMBASSADOR NEO BUDAYA TECHNOLOGY (NCT DREAM) AND PROMOTION ON IMPLUSIVE BUYING ON LEMONILO PRODUCTS”. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), Vol. 8, no. 3, Nov. 2025, pp. 13181-92, doi:10.31538/iijse.v8i3.7721.