Henisyafitri, B., and L. Nirawati. “Strategy of Implementing the Canvas Business Model Using SWOT Analysis in Developing the Tour & Travel Business of Umrah and Hajj Tourism at PT. Sa’yan Masykuro”. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), Vol. 9, no. 1, Mar. 2026, pp. 8076-88, doi:10.31538/iijse.v9i1.8833.