Mimanda, A. “Live Streaming Commerce As a Digital Marketing Innovation: A Conceptual Review of the Integration of the Stimulus Organism Response (SOR) Model and Corporate Strategic Capabilities”. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), Vol. 9, no. 1, Jan. 2026, pp. 2441-56, doi:10.31538/iijse.v9i1.9140.