Jayanti, N. W. S., I. M. Pradipta, K. R. G. Jyontika, I. P. S. Y. Saputra, and D. G. S. Putra. “CUSTOMER EXPERIENCE OPTIMIZATION STRATEGY IN IMPROVING CUSTOMER RETENTION IN HIGHER EDUCATION INSTITUTIONS: A CASE STUDY OF ITB STIKOM BALI JIMBARAN CAMPUS”. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), Vol. 9, no. 2, June 2026, pp. 13384-96, doi:10.31538/iijse.v9i2.9948.