Amandasari, A., A. D. Cahya, and B. D. Maharani. “The Role of E-Wom in TikTok Shop in Improving Purchase Decisions With Brand Awareness and Viral Trends As Intervening Variables”. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), Vol. 9, no. 2, June 2026, pp. 15937-53, doi:10.31538/iijse.v9i2.9975.