Bakti, Marsita, and Dhani Sari. “The Effect of Live Streaming, Promotions, and Viral Marketing on Shopee Purchasing Decisions Among College Students”. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) 7, no. 1 (March 10, 2024): 1887-1906. Accessed June 2, 2026. https://e-journal.uac.ac.id/index.php/iijse/article/view/4614.