Amandasari, Adellia, Agus Dwi Cahya, and Bernadetta Diansepti Maharani. “The Role of E-Wom in TikTok Shop in Improving Purchase Decisions With Brand Awareness and Viral Trends As Intervening Variables”. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) 9, no. 2 (June 18, 2026): 15937-15953. Accessed July 10, 2026. https://e-journal.uac.ac.id/index.php/iijse/article/view/9975.