Hantoro CH, Hanif R, Widodo T. THE INFLUENCE OF PRODUCT ASSORTMENT AND WORD OF MOUTH ON PURCHASE DECISION MEDIATED BY BRAND AWARENESS AMONG BOGAJAYA RETAIL OUTLET CONSUMERS AT JUANDA INTERNATIONAL AIRPORT, EAST JAVA. IIJSE [Internet]. 5Jun.2026 [cited 5Jun.2026];9(2):13104-18. Available from: https://e-journal.uac.ac.id/index.php/iijse/article/view/10025