Yunita AN, Ayuanti RN, Mubarrok US. Consumer Purchasing Decisions: A Review of the Mediating Effect of Brand Image on Product Quality and Price. IIJSE [Internet]. 17Oct.2026 [cited 27Oct.2026];9(2):14524-38. Available from: https://e-journal.uac.ac.id/index.php/iijse/article/view/11085