Ramadani R, Arum Kusuma TH, Dwiputri R, Heikal J. Identifying Customer Segmentation and Persona of Amazon Customer: An Approach Using K-Means Clustering. IIJSE [Internet]. 6Jul.2025 [cited 28Apr.2026];7(3):8831-43. Available from: https://e-journal.uac.ac.id/index.php/iijse/article/view/6176