Ardi O, Prabowo B. Influence of Content Marketing, E-WOM, and Product Quality on Repurchase Intention (Study of Generation Z Who Buy COSRX Skincare on the TikTok Platform in Surabaya City). IIJSE [Internet]. 12Oct.2025 [cited 15Apr.2026];8(3):12142-54. Available from: https://e-journal.uac.ac.id/index.php/iijse/article/view/7108