1.
Kaban E, Andrias MS. Developing Employer Branding Strategy Based on Design Science Research to Attract Generation Z’s Intention to Apply at Company A. IIJSE [Internet]. 14Aug.2025 [cited 21Sep.2026];8(3):9542-55. Available from: https://e-journal.uac.ac.id/index.php/iijse/article/view/7478