1.
Dwijayanti I, Kusumasari I. The Role of K-Pop Brand Ambassadors in Consumer Purchase Decisions: a Study on Nabati Products and MYNE Community. IIJSE [Internet]. 4Nov.2025 [cited 25Jul.2026];9(1):734-48. Available from: https://e-journal.uac.ac.id/index.php/iijse/article/view/8224