Yuwono E, Fitriyah Z. The Influence of Viral Marketing and Fear of Missing Out (FOMO) on Impulsive Buying of Miniso x Harry Potter Products in Surabaya. IIJSE [Internet]. 19Nov.2025 [cited 9Apr.2026];8(3):13633-41. Available from: https://e-journal.uac.ac.id/index.php/iijse/article/view/8238