Penguatan Ekonomi Keluarga Melalui UMKM Kopi Berbasis Syariah: Telaah Hukum Keluarga Islam Dan E-Commerce

Abstract

This community service aims to optimize the potential of coffee in Ngembat Village, Gondang District, Mojokerto Regency, East Java, through an Asset Based Community Driven Development (ABCD) approach. Ngembat Village has abundant natural potential, especially coffee plants that almost every resident owns, but management is still individual and marketing is limited to word of mouth. The methods used include appreciative inquiry, mapping with the community, transect analysis, financial circulation analysis (leaky bucket), priority scale analysis (low hanging fruit), Venn diagrams, flow diagrams, and asset pyramids. The results of the identification show that the main assets of the community are the spirit of mutual cooperation, the friendliness of the residents, and individual skills in processing coffee. The flagship program that was implemented is the re-branding of Kopi Sari Pakem (new packaging, product catalog, advertisement video, Instagram posts) and digital marketing training with expert speakers. Evaluation shows that this program successfully provided marketplace accounts (Shopee, Tokopedia, TikTok, Instagram), increased the knowledge of youth and MSME actors about digital marketing, and developed a follow-up management plan by Karang Taruna. Although social changes have not been significant in a short period, the ABCD approach has proven effective in identifying and mobilizing local assets for sustainable community economic development.