Attract New Students With School Image, Costs and Promotions

Fifit Firmandani; Vita Briliana; Aloysius Jondar; Nurul Indana; Ainur Rofiq

doi:10.31538/ndh.v8i3.4111

Fifit Firmandani Universitas Tidar, Magelang Indonesia
Vita Briliana Trisakti School of Management, Jakarta Indoonesia
Aloysius Jondar Universitas Teknologi Surabaya, Indonesia
Nurul Indana Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung , Indonesia
Ainur Rofiq Institut Pesantren Sunan Drajat Lamongan Indonesia

DOI: https://doi.org/10.31538/ndh.v8i3.4111

Keywords: Institution Image, Cost, Promotion, New Student Interest

Abstract

Promotion is a type of communication that provides explanations and convinces potential consumers about goods and services to gain attention, educate, remind, and convince potential consumers. This research uses quantitative with a causality approach. The sample in this study consisted of 87 respondents with a sampling technique using probability sampling technique, namely random or random sampling. Data collection was carried out by distributing questionnaires to respondents and then carrying out a multiple linear regression test with the help of SPSS. The results of this research show that school image has a significant effect on student interest. This conclusion refers to the results of hypothesis testing with the t-test, where t-count > t-table (2,442 > 1,989) and the significance level is less than 0.05 (00.0 < 0.05). costs do not have a significant influence on student interest, this conclusion refers to the results of the t-test hypothesis where the calculated t is smaller than the t table (0.319 < 1.989) and the significance level is more than 0.05 (0.196 > 0.05). The promotion has a significant influence on student interest. This conclusion refers to the results of hypothesis testing with the t-test where t count > t table (5.216 > 1.989) and a significance level of less than 0.05 (00.0 < 0.05). school image, costs, and promotion simultaneously have a positive influence on student interest. This conclusion refers to the results of the f test where calculated f > f table (22,220 > 2.32) and the significance level is less than 0.05 (0.00 < 0.05).

Downloads

Download data is not yet available.

References

Adha, A. D. (2023, July 18). Lima SD Negeri di Ponorogo Jatim Tak Dapat Murid Baru. CNN Indonesia.

Ahidin, U. (2021). Pengaruh citra sekolah dan biaya pendidikan terhadap keputusan siswa untuk melanjutkan pendidikan ke SMK. JPPI (Jurnal Penelitian Pendidikan Indonesia), 7(2), 181–189. https://doi.org/10.29210/020211138

Aidilla, T. (2023, July 20). Sekolah tidak Mendapat Siswa Baru. Republik Indonesia.

Annur, S., & Audina, U. (2020). Peran Humas Dalam Membangun Citra Sekolah Berbudaya Di Madrasah Aliyah Negeri 1 Palembang (Studi kasus terhadap peran humas dalam membangun citra di MAN 1 Palembang). Nuansa, 12(2), 256–267. https://doi.org/10.29300/nuansa.v12i2.2763

Anwar, S. (2011). Metodologi penelitian bisnis. Salemba Empat.

Arikunto, S. (2010). Prosedur penelitian: Suatu pendekatan praktik (Ed. Rev 20). Rineka Cipta.

Ashari, M. K., Faizin, M., Yudi, U., Aziz, Y., Irhamni, H., & Athoillah, S. (2023). Considering Local Government Policies Related to Madrasah Diniyah Takmiliyah in Indonesia. Tafkir: Interdisciplinary Journal of Islamic Education, 4(3), Art. 3. https://doi.org/10.31538/tijie.v4i3.411

Aspers, P., & Corte, U. (2019). What is Qualitative in Qualitative Research. Qualitative Sociology, 42(2), 139–160. https://doi.org/10.1007/s11133-019-9413-7

Atstsaury, S., Hadiyanto, H., & Supian, S. (2024). Principal’s Strategy to Improve Teachers Professional Competence. Munaddhomah: Jurnal Manajemen Pendidikan Islam, 5(1), Art. 1. https://doi.org/10.31538/munaddhomah.v5i1.775

Azkiyah, Z., Kartiko, A., & Mitra Zuana, M. M. (2020). Pengaruh Kualitas Pelayanan Akademik Dan Promosi Terhadap Minat Siswa Baru Di Madrasah. Nidhomul Haq : Jurnal Manajemen Pendidikan Islam, 5(2), 290–303. https://doi.org/10.31538/ndh.v5i2.538

B, A. M., Kardini, N. L., Elshifa, A., Adiawaty, S., & Wijayanti, T. C. (2023). The Role of Quality Human Resources in Developing Missions of Future Universities in Indonesian Higher Education. Munaddhomah: Jurnal Manajemen Pendidikan Islam, 4(1), Art. 1. https://doi.org/10.31538/munaddhomah.v4i1.342

Bakar, A., Jhon, D., Butarbutar, A., Hasanudin, A., Mukhlishah, N., Sakiana, D., Tinggi, S., Ekonomi, I., Makassar, C., Pertanian, T., Timur, U. I., & Pacet, C. (2022). Pengaruh promosi dan akreditasi terhadap minat mahasiswa baru. 5(4), 491–500.

Chusanawati, T., & Purwinarti, T. (2015). Pengaruh Promosi Terhadap Minat Kuliah Studi Kasus Di Politeknik Negeri Jakarta. Epigram, 12(2), 105–110.

Damayanti, F., Sianturi, N. M., Damayanto, A., Bangkara, B. M. A. S. A., & Ristianti, D. H. (2023). The Excellence of Lecturer HR in Increasing Competition In Research-Based Higher Education Services. Tafkir: Interdisciplinary Journal of Islamic Education, 4(1), Art. 1. https://doi.org/10.31538/tijie.v4i1.292

Ernestivita, G., & Subagyo. (2020). Media Promosi Produk UMKM dengan Menggunakan EPIC Model. Efektor, 7(1), 1–14. https://doi.org/10.29407/e.v7i1.14336

Fasya, A., Darmayanti, N., & Arsyad, J. (2023). The Influence of Learning Motivation and Discipline on Learning Achievement of Islamic Religious Education in State Elementary Schools. Nazhruna: Jurnal Pendidikan Islam, 6(1), Art. 1. https://doi.org/10.31538/nzh.v6i1.2711

Fautngilyanan, R. (2022, June 2). Promosi Sekolah Terdekat, SMP N Fef Lakukan Sosialisasi Perdana di SD N Syujak. PikiranRakyat.Com.

Firdaus, M. A., Jamal, M. Y. S., & Arifin, B. S. (2023). Improving Student Learning Outcomes Through Project-Based Learning in Islamic Religion Lessons. Tafkir: Interdisciplinary Journal of Islamic Education, 4(2), Art. 2. https://doi.org/10.31538/tijie.v4i2.400

Gazali, S., & Paminto, A. (2016). Pengaruh brand image dan promotional mix terhadap keputusan mahasiswa dalam memilih Sekolah Tinggi Ilmu Ekonomi Madani Balikpapan. Jurnal Akuntansi Dan Manajemen Madani, 2(1), 99–118.

Habibah, S., & Bayu, K. (2017). Pengaruh Kualitas Pelayanan dan Citra Sekolah Terhadap Kepuasan Siswa pada SMK Swasta Kabupaten Subang. JIMM UNIKOM: Jurnal Ilmiah Magister Manajemen UNIKOM, 02(01), 63–71.

Huda, A. M., & Rokhman, M. (2021). The Strategy of the Principal in Improving the Quality of Institutional Education. Attadrib: Jurnal Pendidikan Guru Madrasah Ibtidaiyah, 4(2), Art. 2. https://doi.org/10.54069/attadrib.v4i2.142

Imam Machali, A. H. (2016). The handbook of education management: Teori dan praktik pengelola sekolah / madrasah di Indonesia (Cet. 1). Prenadamedia.

Ishaq, R. El. (2017). Public Relations: Teori dan Praktik. Intrans Publishing.

Joshi, A., Kale, S., Chandel, S., & Pal, D. (2015). Likert Scale: Explored and Explained. British Journal of Applied Science & Technology, 7(4), 396–403. https://doi.org/10.9734/bjast/2015/14975

Kango, U., Kartiko, A., & Maarif, M. A. (2021). The Effect of Promotion on the Decision to Choose a Higher Education through the Brand Image of Education. AL-ISHLAH: Jurnal Pendidikan, 13(3), 1611–1621. https://doi.org/10.35445/alishlah.v13i3.852

Kemenkumham. (2008). PERATURAN PEMERINTAH REPUBLIK INDONESIA NOMOR 48 TAHUN 2008. 69–73.

Kencana, M. R. B. (2023, February 13). Biaya Pendidikan Naik 10 Persen Tiap Tahun, Simak Cara Siapkan! Liputan 6.

Komariah, N., & Nihayah, I. (2023). Improving The Personality Character of Students Through Learning Islamic Religious Education. At-Tadzkir: Islamic Education Journal, 2(1), Art. 1.

Kotler, K. (2010). Manajemen Pemasaran (Jilid 1 da). Erlangga.

Kuat, C. (2023, July 21). Ratusan SDN di Batang Kekurangan Murid, 1 Sekolah Bahkan Tidak Mendapat Siswa. BeritaSatu.

Lemke J L. (2001). Articulating Communities: Sociocultural Perspectives on Science Education. Journal of Research in Science Teaching, 38(3), 296–316.

Mahbub, M., & Husnia Zen, E. (2020). Pengaruh Promosi Pendidikan Terhadap Minat Peserta Didik Baru MAN 3 Banyuwangi. Jurnal Manajemen Pendidikan Islam Darussalam, 2(1), 113. https://doi.org/10.30739/jmpid.v2i1.601

Maisara, G. M. I. D. S. P. (2022). Pengaruh Kualitas Sekolah, Biaya Dan Promosi Terhadap Minat Belajar Di Stie Surakarta. Juremi : Jurnal Riset Ekonomi, 20(1), 105–123.

Nilda, N., Hifza, H., & Ubabuddin, U. (2020). Peran Kepala Sekolah Sebagai Supervisor dalam Meningkatkan Kinerja Guru Pendidikan Agama Islam Sekolah Dasar. Attadrib: Jurnal Pendidikan Guru Madrasah Ibtidaiyah, 3(1), Art. 1.

Norjani. (2023, June 7). PPDB jadi momen promosi sekolah di Kotim. Antara News.

Okwuduba, E. N., Nwosu, K. C., Okigbo, E. C., Samuel, N. N., & Achugbu, C. (2021). Impact of intrapersonal and interpersonal emotional intelligence and self-directed learning on academic performance among pre-university science students. Heliyon, 7(3), e06611. https://doi.org/10.1016/j.heliyon.2021.e06611

Rachman, A. (2023, August 1). Biaya Sekolah Makin Mahal, Nih Buktinya! Cnbcindonesia.

SAPUTRA, A. (2016). Pengaruh Citra Sekolah Dan Kualitas Layanan Terhadap Animo Masuk Siswa Studi Sekolah Menengah Atas Negeri 1 (SMAN 1) Batu Malang Jawa Timur. 1(Sman 1), 1–23.

Sugiyono. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Alfabeta.

Susanti, F., Wulansari, I., Harahap, E. K., & Hamengkubowono, H. (2023). Implementasi Kepemimpinan Kepala Madrasah dalam Pelaksanaan Manajemen Berbasis Madrasah. Kharisma: Jurnal Administrasi Dan Manajemen Pendidikan, 2(1), Art. 1. https://doi.org/10.59373/kharisma.v2i1.12

Susanti, S., & Rokhman, M. (2022). Fostering Learners’ Interpersonal Intelligence through Religious Extracurricular Activities: A Case Study in An Islamic School. Tafkir: Interdisciplinary Journal of Islamic Education, 3(1), Art. 1. https://doi.org/10.31538/tijie.v3i1.115

Triyono1) , Dasmadi2), A. F. A. T. (2021). Pengaruh promosi, biaya, fasilitas, akreditasi, dan lokasi universitas boyolali terhadap minat calon mahasiswa baru. Ekobis: Jurnal Ilmu Manajemen Dan Akuntansi, Vol. 9(No. 2), Hal. 220-229.