PENGARUH KUALITAS PELAYANAN AKADEMIK DAN PROMOSI TERHADAP MINAT SISWA BARU DI MADRASAH

Zahrotul Azkiyah; Ari Kartiko; Muhammad Mujtaba Mitra Zuana

doi:10.31538/ndh.v5i2.538

Zahrotul Azkiyah Fakultas Tarbiyah Institut Pesantren KH Abdul Chalim Mojokerto Indonesia
Ari Kartiko Fakultas Tarbiyah Institut Pesantren Kh. Abdul Chalim, Mojokerto Indonesia
Muhammad Mujtaba Mitra Zuana Fakultas Syariah Institut Pesantren Kh. Abdul Chalim, Mojokerto Indonesia

DOI: https://doi.org/10.31538/ndh.v5i2.538

Keywords: Promotion, Quality of academic services, New student interest

Abstract

In the world of education, many private schools have sprung up which will result in competition between schools in obtaining students. It can be seen that fostering new student interest in a school can be carried out by improving the academic services provided by the international standard madrasah, Amanatul Ummah, promotion by international standard madrasah community relations, Amanatul Ummah. Mojokerto, and which one has more influence on the quality of academic services and promotion on the interest of new students at MBI Amanatul ummah pacet Mojokerto. This study uses quantitative data analysis techniques. Types of data collection using a questionnaire, test instruments using validity and reliability tests. classical assumption test and hypothesis testing using simple linear regression test and multiple linear regression. The results of this study indicate that the results of data analysis using the F test and t test obtained significant simultaneous test data (F test) of 0.000 and an F coefficient value greater than the F value (F count = 47.863> F 0.1 = 2.37 ). This means that there is a significant positive effect on the quality of academic services and promotion on the interest of new students at MBI Pacet Mojokerto. The greatest relationship to variable Y (new student interest) is shown by variable X2 (promotion), namely 0.514 or 51.4%.

Downloads

Download data is not yet available.

References

Abdullah, M. A. (2017). Islamic Studies in Higher Education in Indonesia: Challenges, Impact and Prospects for the World Community. Al-Jami’ah: Journal of Islamic Studies, 55(2), 391–426. https://doi.org/10.14421/ajis.2017.552.391-426

Abdullah, M. L., & Syahri, A. (2019). Model of Religious Culture Education and Humanity. Nadwa, 12(2), 331–344. https://doi.org/10.21580/nw.2018.12.2.2756

Ahmad, K. B. (2015). Educational practice: Lessons to be learned from madrasah and religious schools in contemporary Southeast Asia. Indonesian Journal of Islam and Muslim Societies, 5(1), 29–48.

Amin, S. (2018). Strategi Peningtkatan Kualitas Pelayanan Akademik Pada Sekolah Tinggi. Wahana Akademika: Jurnal Studi Islam Dan Sosial, 4(2), 193–202. https://doi.org/10.21580/wa.v4i2.2075

Armia, M. S. (2020). Public Caning: Should it Be Maintained or Eliminated? (A Reflection of Implementation Sharia Law in Indonesia). QIJIS (Qudus International Journal of Islamic Studies), 7(2), 301. https://doi.org/10.21043/qijis.v7i2.4974

Bashori, B. (2017). Modernisasi Lembaga Pendidikan Pesantren Perspektif Azyumardi Azra. Nadwa, 11(2), 269. https://doi.org/10.21580/nw.2017.11.2.1881

Darda, A., & Abdulah, B. (2018). Pengaruh Harga, Kualitas Pelayanan, dan Promosi terhadap Minat Masyarakat Bersekolah di SMAM Wanaraja. Jurnal EKOBIS: Ekonomi Bisnis & Manajemen, 8(1), 01–16.

Desmita. (2013). Psikologi perkembangan. PT Remaja Rosdakarya.

Gultom, D. K., Ginting, P., & Sembiring, B. K. (2014). Pengaruh Bauran Pemasaran Jasa Dan Kualitas Pelayanan Terhadap Kepuasan Mahasiswa Program Studi Manajemen Fakultas Ekonomi Universitas Muhammadiyah Sumatera Utara. Jurnal Ilmiah Manajemen Dan Bisnis, 14(01), Article 01. https://doi.org/10.30596/jimb.v14i01.113

Haerini, R., Fauzan, G. A., & Bernard, M. (2019). Penerapan Model Pembelajaran Reciprocal Teaching Untuk Meningkatkan Minat Belajar Siswa Smp Di Era Teknologi. JPMI (Jurnal Pembelajaran Matematika Inovatif), 2(5), 229–236.

Haryanto, R. A. (2013). Strategi promosi, kualitas produk, kualitas layanan terhadap kepuasan pelanggan pada restoran McDonald’s manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 1(4).

Hasanah, M. (2020). Rekrutmen Dan Seleksi Tenaga Pendidikan (Guru) Untuk Meningkatkan Kualitas Pendidikan di SMA Unggulan Berbasis Pesantren Amanatul Ummah Pacet. Al-Tarbawi Al-Haditsah: Jurnal Pendidikan Islam, 5(1), Article 1. https://doi.org/10.24235/tarbawi.v5i1.6310

John W, S. (2015). Psikologi Pendidikan (Tri Wibowo BS, Trans.; 6th ed.). Prenada Media Grup.

Ma`arif, M. A., & Rusydi, I. (2020). IMPLEMENTASI PENDIDIKAN HOLISTIK DI PONDOK PESANTREN AMANATUL UMMAH MOJOKERTO. EDUKASI: Jurnal Penelitian Pendidikan Agama Dan Keagamaan, 18(1), Article 1. https://doi.org/10.32729/edukasi.v18i1.598

Maarif, M. A., & Rofiq, M. H. (2018). Pola Pengembangan Kurikulum Pendidikan Pesantren Berkarakter: Studi Implementasi Pendidikan Berkarakter di Pondok Pesantren Nurul Ummah Mojokerto. 13, 16.

Ngalim, P. (2014). Psikologi Pendidikan (27th ed.). Remaja Rosdakarya.

Nugroho, C. S., & SUGIONO, S. (2010). Analisis Pengaruh Pencitraan, Promosi, Dan Kualitas Pelayanan Terhadap Minat Kuliah Di Diploma Iii Fakultas Ekonomi Universitas Diponegoro [PhD Thesis]. UNIVERSITAS DIPONEGORO.

Rahman, K. A. (2015). Rekrutmen Tenaga Pendidik dalam Peningkatan Mutu Madrasah Aliyah Negeri Insan Cendekia Jambi. Nadwa, 9(1), 23–38.

Rahmat, R. (2016). Liberalisme Dalam Pendidikan Islam (Implikasinya Terhadap Sistem Pembelajaran Agama Islam Di Sekolah). Nidhomul Haq : Jurnal Manajemen Pendidikan Islam, 1(2), 70–88. https://doi.org/10.31538/ndh.v1i2.10

Sayuwaktini, N. W., Yanzi, H., & Pitoewas, B. (2015). Pengaruh Kompetensi Kepribadian Guru Terhadap Minat Belajar Siswa Pada Mata Pelajaran Ppkn. Jurnal Kultur Demokrasi, 3(3). http://jurnal.fkip.unila.ac.id/index.php/JKD/article/view/8020

Schunk, D. H. (2012). Learning theories: An educational perspective (6th ed). Pearson.

Sugiyono. (2014). Metode penelitian Kuantitatif Kualitatif dan R&D (Ed. 14). Alfabeta.

Suharsimi, A. (2016). Metode Penelitian Pendidikan dan Pengembangan (5th ed.). Kencana.

Suharyat, Y. (2009). Hubungan antara sikap, minat dan perilaku manusia. Jurnal Region, 1(3), 1–19.

Supranoto, H. (2017). PENGARUH KUALITAS SEKOLAH, BAURAN PROMOSI DAN LOKASI SEKOLAH TERHADAP JUMLAH SISWA SMA SWASTA DI KABUPATEN PRINGSEWU TAHUN PELAJARAN 20162017. PROMOSI: Jurnal Program Studi Pendidikan Ekonomi, 5(1).

Suprihatin, S. (2015). Upaya Guru Dalam Meningkatkan Motivasi Belajar Siswa. Promosi: Jurnal Program Studi Pendidikan Ekonomi, 3(1). https://doi.org/10.24127/ja.v3i1.144

Susanto, P. (2012). Pengaruh Kualitas Pelayanan Akademik dan Citra Merek Lembaga terhadap Kepuasan Mahasiswa Universitas Negeri Padang. TINGKAP, 8(1), 65-78–78. http://ejournal.unp.ac.id/index.php/tingkap/article/view/1771

Tjiptono, F. (2008). Service management mewujudkan layanan prima. Yogyakarta: Andi.

Winkel, W. S. (1984). Psikologi Pendidikan dan Evaluasi Belajar. Gramedia.

Winkel, W. S. (2009). Psikologi Pengajaran (10th ed.). Media Abadi.