PENGARUH PRODUK, PROMOSI, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN NASABAH MENABUNG DI BANK SYARIAH (Studi Kasus Bank BRI Syariah KCP Singaraja Bali)

Abstract

This study aims to determine the effect of the product on customers' saving decisions at the BRI Sharia KCP Singaraja, to determine the effect of promotions on saving customers' decisions at the BRI Sharia KCP Singaraja, and to determine the quality of service to customers' savings decisions at the BRI Sharia KCP Singaraja. This study uses three independent variables and one dependent variable, namely, product, promotion, and service quality as the independent variable and the customer's decision to save as the dependent variable. In this study using quantitative research. This sampling technique with a purposive sampling technique, with a total of 100 respondents BRI Sharia KCP Singaraja savings customers. Based on the results of data analysis conducted by researchers, it can be concluded that the product has no significant effect on customers' decision to save at BRI Sharia KCP Singaraja with a value of F_hitung <T_hitung that is -321 < 1,985. Promotion has a significant effect on customers' savings decisions at BRI Sharia KCP Singaraja with a value of F_hitung <T_hitung, namely 3.253 > 1.985. And the quality of service has a significant effect on customers' decision to save at BRI Sharia Singaraja KCP with a value of F_hitung <T_hitung that is 9,904 > 1,985. Product, promotion and service quality together have a  significant  effect on customers' decision to save at BRI Syariah KCP Singaraja with a value of F_hitung <T_hitung of 153.739 > 2.70.